The Google AdWords Strategy: How it can help, or harm, your business.
AdWords can be extremely beneficial for your business. It can fill in a gap for an SEO strategy, put your message out in front of the right audience and lead to conversions, and also earn impressions!
It can also be very costly if there are a lot of competitors budding on the same words. If your website isn’t quite up to snuff, it can lead to traffic that doesn’t convert, but still costs you link clicks. It can create costs for your business when they were searching for you in the first place.
Here are some key points to consider when investing in an AdWords strategy:
1: When are people searching for the keywords I’ve selected? Is this in a situation of emergency? Or simply research?
2: What intent do people have when searching for these words? Does this intent match your goals for your strategy?
3: Am I able to compete successfully in this market with the budget I’ve allotted?
The third piece to these key points I would consider to be the most critical. I can’t drive this point home enough.
If you don’t have a strong enough budget, DON’T begin an AdWords strategy! There are other marketing avenues to consider before going straight to Google.
If you’re ever feeling like you’re not sure how to spend your marketing dollars, please give us a call. We’d be more than happy to have a strategy session, free of charge.