Blog – Pioneer SBC

Our Insights

Creating Videos With Intent – How to strategically use video content marketing

We see this all the time. Video makes up for more than 80% of the content we see on social media platforms every single day. View percentages tell us how engaged our audience in, whereas most people will watch about 10% of the video, and a very slim percentage will watch the video to the […]

Data – How do we read the numbers, and why are these numbers important?

Data. We are surrounded by it. Most everything that we do on a daily basis has data systems tied into it, one way or another. We utilize this information in the marketing world to make data-driven decisions on the effectiveness of a campaign. This data could be any of the following, and so much more: […]

How to avoid wasting money on Facebook and Google AdWords

So who likes throwing money away? Right, we don’t either! You wouldn’t believe how many people we do consultations for that are throwing their money away! (I did a Google Search on a local business here in Vermont, and they have a PAID Google AdWords Ad for the exact businesses name! Why would you pay […]

Online Marketing – How To Get Started

You’re ready to bring your business online. What next? We hear it a lot, and, admittedly, more than we would like to. People have this strange expectation that when you go from zero advertising online, to paid advertising, that you’re flipping a switch and money is going to just start overflowing into your business. Digital […]

Capitalizing on your AdSpend with Facebook

Narrowing down your target market, why it could save you TONS of money, and still deliver the results you want. This one is fire, folks. 🔥🔥🔥💰💰💰📈📈📈 So you’re advertising on Facebook, and you’ve either just started, or you’re well established and have had a chance to know/grow your audience. GREAT! Here are a few tips […]

The Importance of Responding to Positive and Negative Feedback Online

We’ve all had our moments: You arrive at a restaurant you’ve never been to before. You’re greeted promptly by the host/hostess. You’re seated quickly, and the host/hostess leaves with a strong first impression. The food came out incredible, the waitstaff was on their A-Game, and you’re definitely coming back for a 2nd visit. You leave […]

The Google AdWords Strategy: How it can help, or harm, your business.

AdWords can be extremely beneficial for your business. It can fill in a gap for an SEO strategy, put your message out in front of the right audience and lead to conversions, and also earn impressions! But…. It can also be very costly if there are a lot of competitors budding on the same words. […]

The Relevance Score – What’s That?

Wait, what in the world is that? 🤨🤨🤔🤔 This is going to be a very quick breakdown as to what the relevance score is, as it relates to Facebook Advertising. When you’re targeting a given audience, the relevance score comes into play to score how well your ad is doing versus other ads targeting that same […]

The power of the post!

One of the BEST ways to make sure your post performs at it’s best! 🤔🤔🤔 👍 I can’t drive these next few points home enough folks, because I’ve been there, and I’ve done that.  Respond to your audience! If someone writes a comment, write back to them as your page! This increases the number of comments […]

LIVE Video Broadcasting – Why it’s SO important in business

I know, I know. Being in front of the camera might not be your absolute favorite thing to do, but trust me, the reasons that we go over below might change your mind. So what’s the big deal? Well, it’s simple really. Establishing faces to represent your brand is used all over! Take a look […]